Big Sky
Art direction and design on social media campaign for ABC with Curious & Co. 2020
Provided treatments
leveraging the show’s
brand guide + creative direction
from Gabe Rubin.
Mike Orduna
This campaign utilized lots of storyboarding and concepting in real time.
It’s always a treat to work with talented folks that bring the best out from one another.
This project was a collaboration top to bottom with one of my design heros Gabe Rubin. Was a pleasure getting a chance to finally work together.
Storyboards and character cards
Displayed below are a series of explorations for social media motion units and endplate creative.
Carved a series of 1x1 and 9x16 units for Social Media including explorations.
— Mike Orduna
Credits
Acknowledgements & Recognition
Team
Gabe Rubin - CD + Strategy
Mike Orduna - AD
Michelle Hemmer - Producer
Client
Curious & Co. / ABC
