FC Barcelona’s Masterpiece NFT
Art direction and design on FC Barcelona’s NFT Masterpiece for BCN Visuals - via Hybrid Studio - 2022
NFT Sold at Sotheby’s for 550,000
My role was to design a landing page leveraging images of the artwork and archived footage.
Using progress shots of 3D art sculpture allowed us to develop the site in tandem with the 3D art sculpture being finalized.
FC Barcelona - NFT Countdown
FC Barcelona - NFT Countdown
FC Barcelona - Narrative
Design challenges were to identify a direction, we choose a minimal UI style deliberately to centerpiece artwork.
The site was a vehicle to drive awareness to the art and auction at Sotheby’s, build hype, stream the event, and retain interest.
Acknowledgments
Team
Jeff Lin - CD / Strategy
Mike Orduna - AD Design Direction
Dennie Vs - Dev
Client
Hybrid Studio / BCN Visuals
