Daughtry

Art direction and design for official lyric video, album art + social media for the band Daughtry w/ Project-C 2020 - 2021

Storyboards

x 12

Designed several backdrops and stitched them together in post w/ subtle effects tracked to audio.

Mike Orduna

Always fun collaborating with Project C due to the creative trust and direction they provide.

Was allowed to run point on visual explorations that became the final product for the band’s official lyric video debuting their newest single “Lioness”.

My role was to establish a visual direction from production notes and conversations. I listened to the music and understood the context + visual direction quickly - I helped track the music to the visuals + motion development.

Project C while working closely with the band polished up the music + typography tracking in addition to marketing.

Debut date: June 15, 2021

Watch The Video

Watch the official lyric video for Daughtry produced by Project C.

Social Media Explorations

A series of custom 9:16 designs

These 9:16 units were designed for IG Stories and TikTok.

Working with the bands photography, applying atmospheric textures, and custom graphic treatments.

Project C tasked me with exploring visuals for Daughtry’s single artwork for “World on Fire” .

After listening to the track. I was able to develop a series of explorations inspired from the music and also creative direction from the agency.

Below are some samples.