Cliffs of Freedom
Creative direction and design on theatrical microsite + keyart + trade publication ad campaign with Hybrid Studio - 2018 - 2021
Composited VOD keyart from theatrical assets.
Mike Orduna
Theatrical Website
Displayed below are a series of screens designed for website sections and transitions
Cliffs of Freedom’s historical take based on Marianne Metropoulos's novel Daughter of Destiny set in Greece was an aesthetic we wanted to preserve not exploit.
Approach
We felt having a modern and minimal approach to the site’s UI and marketing tone vs. embellishing in traditional ornate decals no matter how desirable was a way to position this independent film for award season.
That visual direction was adopted on all marketing from key art posters, social media and print.
Was a pleasure to be involved in this campaign from online to print, pitch to completion.
Credits
Acknowledgements & Recognition
Team
Jeff Lin - Strategy
Mike Orduna - CD / Design
Dennie Vos - Dev
Client
Hybrid Studio / Ranch Works Picture Show
