The Divergent Series
Creative direction and interactive design for digital experiences on The Divergent Series digital campaigns @ Hybrid Studio for Lionsgate 2015 - 2016
Sharable cinematic micro content.
Mined the trailer and clips for scenes we can extend thematically with typography synced to dialog from audio tracks.
Allegiant
This project was with my dream team of friends and colleagues. This campaign will forever be special to me for that reason.
Lots of shared concepting for UI and UX that resulted in multiple iterations to ensure brand integrity through creative exploratoration and collaboration.
— Mike Orduna
Insurgent
2015 Clio Entertainment Silver winner for 'Official Theatrical Site' .
The piece was submitted to the medium: Theatrical: Digital.
— Mike Orduna
At the time, this was the biggest campaign I was assigned to.
Lionsgate had become known for producing quality interactive experiences for their titles.
I recall feeling driven and inspired to place The Divergent Series among it’s stable of successful digital case studies.
Was allowed to expand the Divergent brand through sharable custom social content and an immersive gamified website.
Credits
Acknowledgements & Recognition
Team
Jeff Lin - Strategy / CCO
Mike Orduna - CD / AD / Design
Chris Wang - AD / UX / UI Design
Lori Fujikawa - AD / Social Design
Mike Beynart - Lead Motion Director / Experience Design
Keith Evans - UX Design / Social Design
Jean Helfenstein - Dev / WebGL
Shane Mielke - Dev / WebGL
Heerko Groefsema - 3D Artist
Client
Hybrid Studio / Lionsgate
