Daughtry
Art direction and design for official lyric video, album art + social media for the band Daughtry w/ Project-C 2020 - 2021
Designed stylized visuals and storyboards for Chris Daughtry’s Lioness lyric video.
Mike Orduna
Designed several backdrops and stitched them together in post w/ subtle effects tracked to audio.
Always fun collaborating with Project C due to the creative trust and direction they provide.
Ran point on visual explorations that became the final product for the band’s official lyric video debuting their newest single “Lioness”.
My role was to establish a visual direction from production notes and conversations. I listened to the music and understood the context + visual direction quickly - I helped track the music to the visuals + motion development.
Project C while working closely with the band polished up the music + typography tracking in addition to marketing.
Debut date: June 15, 2021
Watch The Video
Watch the official lyric video for Daughtry produced by Project C.
Social Media Explorations
A series of custom 9:16 designs
These 9:16 units were designed for IG Stories and TikTok.
Working with the bands photography, applying atmospheric textures, and custom graphic treatments.
Project C tasked me with exploring visuals for Daughtry’s single artwork for “World on Fire” .
After listening to the track. I was able to develop a series of explorations inspired from the music and also creative direction from the agency.
Below are some samples.
Credits
Acknowledgements & Recognition
Team
John Christiano - Strategy + Creative Direction
Mike Orduna - Art Direction + Design
Client
Project C / Daughtry
