FC Barcelona’s Masterpiece NFT

Art direction and design on FC Barcelona’s NFT Masterpiece site for BCN Visuals / Hybrid Studio - 2022

FC Barcelona NFT Sold at Sotheby’s for 550,000

My role was to design a landing page leveraging images of the artwork and archived footage.

Using previs shots of 3D art sculpture allowed us to develop the site in tandem with the 3D art sculpture being finalized.

FC Barcelona - NFT Countdown

FC Barcelona - NFT Countdown

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Hybrid_FCBarcelona_Masterpiece_03Menu-2.png
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Hybrid_FCBarcelona_Masterpiece_03Menu.png

Design challenges were to identify a direction, we choose a minimal UI style deliberately to centerpiece artwork.

The site was a vehicle to drive awareness to the art and auction at Sotheby’s, build hype, stream the event, and retain interest.

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Acknowledgments

Team

Jeff Lin - CD / Strategy
Mike Orduna - AD Design Direction
Dennie Vos - Dev

Client

Hybrid Studio / BCN Visuals

Black Narcissus