FC Barcelona

Website

Art direction and design on FC Barcelona’s NFT Masterpiece site for BCN Visuals / Hybrid Studio - 2022

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FC Barcelona: “In a Way, Immortal” NFT auctioned at Sotheby’s for 550,000.

Promotional image for FC Barcelona's NFT collection titled "The Flying Dutchman" featuring Johan Cruyff in dynamic soccer pose.

My role was to design a landing page leveraging images of the artwork and archived footage.

Using previs shots of 3D art sculpture allowed us to develop the site in tandem with the 3D art sculpture being finalized.

Countdown timer for FC Barcelona NFT release with 5 days, 12 hours, 3 minutes, and 6 seconds remaining, featuring a minimalistic black background and circular design elements.

FC Barcelona - NFT Countdown

FC Barcelona NFT countdown over a soccer stadium background.

FC Barcelona - NFT Countdown

View of a soccer stadium with a large crowd, featuring the text 'There's something magical about this place' and the FC Barcelona logo in the top right corner.
Soccer player wearing FC Barcelona jersey number 9 waves to a crowd in a stadium, with text "WE WERE EXPECTING YOU" overlayed, logo of FC Barcelona on top right.
Hybrid_FCBarcelona_Masterpiece_03Story-2.png
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Hybrid_FCBarcelona_Masterpiece_03Menu-2.png
Hybrid_FCBarcelona_Masterpiece_03Menu-copy-3.png
Hybrid_FCBarcelona_Masterpiece_03Menu-copy-4.png
Hybrid_FCBarcelona_Masterpiece_03Menu.png

Design challenges were to identify a direction, we choose a minimal UI style deliberately to centerpiece artwork.

The site was a vehicle to drive awareness to the art and auction at Sotheby’s, build hype, stream the event, and retain interest.

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Acknowledgments

Team

Jeff Lin - CD / Strategy
Mike Orduna - AD Design Direction
Dennie Vos - Dev

Client

Hybrid Studio / BCN Visuals

Black Narcissus