John Wick
Art direction + interactive & social design for digital experiences on the John Wick franchise @ Hybrid Studio for Lionsgate 2017 - 2019
Mobile.
Below are preview designs of EPK mobile screens.
Sharable cinematic micro content.
Mined the trailer and clips for scenes we can extend thematically with typography synced to dialog from audio tracks.
In addition to the site design, UI and UX considerations I created custom social media creative to feature in the sharable feed and all with a smaller team.
Similar efforts were made previously on the The Divergent Series campaign which allowed me to easily take creative lead on this campaign for Hybrid Studio.
— Mike Orduna
The Continental Quarterly
Desktop + Mobile designs displayed below.
C Q
The Continental Quarterly Magazine
The ambitious world-building concepts allowed us to blow open the JW brand digitally.
The official JW2 website and the CQ Magazine were the first attempts at world building microsites for the John Wick.
I was trusted with the overall visual direction of the campaign from pitch to completion of all visual components.
Social
Parabellum
Desktop + Mobile
Chapter 3
Parabellum
Theatrical website visual direction and design.
Home Ent.
Desktop + Mobile for the final marketing cycle of the campaign.
Credits
Acknowledgements & Recognition
Team
Jeff Lin - Strategy
Mike Orduna - CD / Design
Keith Evans - AD for CQ
Ronald Wisse - Dev
Dennie Vos - Dev
Client
Hybrid Studio / Lionsgate
