Ad Astra
Social
Art direction and design on social media campaign for 20th Century Studio with Hybrid Studio - 2019
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The success of Widows brought on Ad Astra which again required a different lens POV from the studios traditional marketing beats.
Mike Orduna
Was encouraged to play within an abstract + Sci-Fi + Kubrick-esque aesthetics.
There’s nothing I enjoy more than being encouraged to play with a brand and explore possibilities beyond it’s own sandbox.
This project was a combination of brand and social media explorations developed late 2019 and late 2020.
Storyboards and character cards
Displayed below are a series of explorations for social media motion units and endplate creative.
Credits
Acknowledgements & Recognition
Team
Jeff Lin - Strategy
Mike Orduna - CD
Heerko Groefsema - Motion
Client
Hybrid Studio / 20th Century Studios
