L5 UX/UI interactive designer

Presenting a series of proactive digital ad campaigns that I designed for IMDb’s advertising partners.

2022 — 2023

iPhone 13 Pro premium ad unit featured on IMDb homepage.

Worked closely with the sales team and execs assigned to Apple to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.


This is a collapsable unit with a video intro that resolves into a branded feature product carousel.

Timeline: 1 week to design

MacBook Pro premium ad unit featured on IMDb homepage.

Worked closely with the sales team and execs assigned to Apple to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

This is a collapsable unit with a video intro that resolves into a branded feature product carousel.

Timeline: 1 week to design

Custom ad unit with product carousel for BOSE.

Worked closely with the sales team and execs assigned to BOSE to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

This is a collapsable unit with video intro and product carousel.

Timeline: 1 week to design

Leveraging the award winning gamified ad unit built by Eric Fonseca and Wilson Saloj for USAA Top Gun. Leaning into frugality to quickly engage idle advertiser - I reinterpreted the UX and UI for Draft Kings’s Football Campaign.

Timeline: 1.5 weeks

Gamified Premium Ad for Draft Kings.

Custom product carousel for M&S Foods.

Worked closely with the sales team and execs assigned to M&S to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 1 Week

Custom product
carousel for Capital One.

Worked closely with the sales team and execs assigned to Capital One to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 1.5 weeks to design

Worked closely with the sales team and execs assigned to Red Bull to design a gamified ad meant to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 1,5 Week

Designed a custom gamified premium ad for Red Bull.

Designed a custom product carousel for LOVESAC.

Worked closely with the sales team and execs assigned to LOVESAC to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 1.5 weeks to design

Custom holiday product carousel for Old Navy.

Worked closely with the sales team and execs assigned to Old Navy o design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 2 weeks to design

Designed a custom Ad carousel for Sherwin Williams.

Worked closely with the sales team and execs assigned to Sherwin Williams to design a premium ad to reengage idle advertiser and create opportunities with additional bespoke offerings.

Timeline: 1 week to design

Acknowledgements

Team

Mike Orduna - Art Direction + UX / UI Design
Wilson Saloj - Creative Direction
Eric Fonseca - Senior Dev
Riel Phillips - Manager of Creative
Aaron Wilson - Manager of Dev

Company

IMDb Creative Studio / Amazon

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